It WAS an emergency

Definitions matter. What a parent considers an emergency and what a kid considers an emergency hardly belong in the same category, especially when a credit card is involved.

breakglassAccording to the FCC (Federal Communications Commission), an emergency is a life-threatening situation where every second counts, such as a heart attack, uncontrolled asthma attack, child birth in progress, any event involving large amounts of blood, uncontrolled fire, a life-threatening event such as a knife fight, an armed robbery in progress, or a serious car accident.

When you think of emergencies, you think of dialing 9-1-1. An estimated 240 million 9-1-1 calls are made in the U.S. each year.  The first-ever 911 call in the United States happened on February 16, 1968, in Haleyville, Alabama, according to the Haleyville Chamber of Commerce.  Known as the “The City Where 911 Began,” Haleyville, Alabama, holds a 911 festival every year that honors all police, fire, and emergency personnel.  The phone used to answer the first 911 call is actually in a museum in Haleyville, which is half-way between Bear Creek and Delmar, about an hour and a half northwest of Birmingham, in case you’re planning a visit.

Being the concerned parent that you are, you give your teen a credit card with instructions to “break glass in case of emergency.” In fact, you even put that image on the outside of the envelope when you give him the card.

Then you get the urgent call or text message asking if it’s okay to use the credit card. You stress over the possible emergency scenarios prompting the request:

  • The car breaks down in the middle of the night in the middle of nowhere (of course there’s not many places to use the credit card in the middle of nowhere, except perhaps the Bates Motel).
  • His luggage got lost in transit and he has no clothes.
  • He had to buy textbooks today because there’s already reading due for tomorrow (giving him the benefit of the doubt on this one because thousands in tuition are at stake, and hey, the boy wants to study).

Your kid (safe and sound, I might add) is busy spinning his predicament – a personal crisis at best – into something remotely resembling an emergency.

  • The sushi was more expensive that I thought.
  • My friend forgot his wallet.
  • I needed to take a cab cause I missed the last bus.
  • I lost my hoodie, again.

As you exhale, thankful that it’s not an emergency of the FCC, or Haleyville, variety, you try to figure out where things went wrong. Was the call a mistake? It’s possible. Nearly 4 out of every 10 calls placed to 911 operators in New York City in 2010 were made inadvertently; most were “butt dials” – accidental calls that occur when a phone is in someone’s back pocket. That amounted to around 3.9 million butt dials in 2010, or about 10,700 per day. With a name like Aaron, the only entry before mine in most people’s alphabetized phone contact list is Aardvark, and they’re not going to be much help in an emergency, unless you’re under attack from ants.

The show’s almost over

How long is an hour TV show? It sounds like a corny joke, like, Who’s buried in Grant’s tomb? or How many gallons does a 10-gallon hat hold? or How many years did the Hundred Years’ War last? (It actually lasted 116 years.)

So how long is an hour TV show? One hour, right? Not so fast. According to a 2014 study from the ratings measurement firm Nielsen[1], the average 1-hour TV show has only 45 minutes and 45 seconds of content, plus 14 minutes and 15 seconds of commercials. Commercial time increased by 6% in the five years covered by the Nielsen study, so the amount of watchable content is actually shrinking. That’s broadcast TV.  For cable networks, the average commercial time was almost 10% higher, clocking in at a greedy 15 minutes and 38 seconds. Some cable companies are even speeding up their shows by using compression technology so they can cram even more commercials into an hour[2].

Even with all of the commercials, it still takes an hour to watch the show, right? Not if you watch the show on Netflix or Amazon, where there are no commercials. If they skip the intro and closing credits, your kids should be able to get through an average episode of whatever mind-numbing, brain-melting show they’re watching in about 40 minutes with one of these online services.

Now picture this familiar scene: Your kid (usually 10 and under) is watching a show or video.

You: “It’s time for (fill in the blank – bed/bath/beyond)”

Kid: “Can I just watch the end of this show/video?”

You: “How much time is left?”

Kid: “It’s almost over.”

“Almost” is a relative word. The recession is “almost over” too, except for all those people who are unemployed or underemployed.  The wait for Mad Men to resume its final season was “almost over,” but no one knew for sure.  That Grateful Dead guitar solo is “almost over” too.  The war in (insert middle-eastern country) is almost over as well, except it’s not and will most likely never be. You get the picture.

You’re ready for this one, though. Knowing that the typical one-hour Netflix show is no more than 40 minutes long, and that the law of averages would indicate that on any given day you’re going to walk in when the show is half over, almost over probably means 5-10 minutes to you, right? Maybe 15 minutes at the most. Because you’re good at math. You took calculus and statistics…multiple times.

But by the time you realize that the show/video just started and is not even close to being over, you’ve already agreed to let your kid watch until it’s over, at which point you’ve given up and gone to sleep, because your day is actually over.

[1] TV networks load up on commercials, http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-nielsen-advertising-study-20140510-story.html

[2] Cable networks are speeding up TV shows to cram in ads, http://www.cbsnews.com/news/cable-networks-are-speeding-up-tv-shows-to-cram-in-ads/